Sanna ToropainenThe four uncomfortable questions for anyone working with Personal Data MarketsMy lessons learned after a year of building a tool that allows individuals to monetise their data.Apr 7, 2021Apr 7, 2021
Sanna ToropainenHow to monetise customer data in a privacy-preserving way?1. What is data monetisation?Oct 13, 2020Oct 13, 2020
Sanna ToropainenThe simple reason why we don’t know the value of dataThe future of data economy should be a value exchange between consumers and companies. Not between companies and GAFAM.Oct 8, 2020Oct 8, 2020
Sanna ToropaineninMuna.ioWhat happens after you sell your data directly to companies?Are data marketplaces the wrong direction for data privacy? Selling one’s personal data is OK as long as there is revocable consent.Sep 2, 2020Sep 2, 2020
Sanna ToropaineninMuna.ioWhy you should stop using WhatsApp and take control over your data?Talking with telco executive Florian Goppel about how much is your data worth and how well WhatsApp knows you.Aug 24, 2020Aug 24, 2020
Sanna ToropaineninMuna.ioCan there be a price tag for personal data?Talking with data innovators Louise Maynard-Atem and Jason Smith about data economy and who is invited to the data party.Jul 8, 2020Jul 8, 2020
Sanna ToropaineninMuna.ioOn a call with data protection expert — should you sell your data?Talking with Debbie Reynolds about the challenges companies face when buying data from individuals and what is the biggest problem for…Jul 4, 20201Jul 4, 20201
Sanna ToropaineninMuna.ioA list of start-ups enabling you to sell your personal dataEU and US start-ups are already providing a way for you to sell your data to companies. Here’s whose who in the ethical data monetisation…May 30, 2020May 30, 2020
Sanna ToropaineninMuna.ioIs there a legal framework for selling your personal data?There is a lack of legal framework on selling one’s personal data, despite the numerous efforts of the European Union to protect our…Feb 29, 2020Feb 29, 2020
Sanna ToropainenChallenges and opportunities in buying and selling personal dataDuring summer 2019, I set out to find out what do companies think about the idea that an individual could sell their data. I wanted to…Dec 13, 2019Dec 13, 2019
