Sanna ToropainenThe four uncomfortable questions for anyone working with Personal Data MarketsMy lessons learned after a year of building a tool that allows individuals to monetise their data.8 min read·Apr 7, 2021----
Sanna ToropainenHow to monetise customer data in a privacy-preserving way?1. What is data monetisation?5 min read·Oct 13, 2020----
Sanna ToropainenThe simple reason why we don’t know the value of dataThe future of data economy should be a value exchange between consumers and companies. Not between companies and GAFAM.3 min read·Oct 8, 2020----
Sanna ToropaineninMuna.ioWhat happens after you sell your data directly to companies?Are data marketplaces the wrong direction for data privacy? Selling one’s personal data is OK as long as there is revocable consent.8 min read·Sep 2, 2020----
Sanna ToropaineninMuna.ioWhy you should stop using WhatsApp and take control over your data?Talking with telco executive Florian Goppel about how much is your data worth and how well WhatsApp knows you.5 min read·Aug 24, 2020----
Sanna ToropaineninMuna.ioCan there be a price tag for personal data?Talking with data innovators Louise Maynard-Atem and Jason Smith about data economy and who is invited to the data party.5 min read·Jul 8, 2020----
Sanna ToropaineninMuna.ioOn a call with data protection expert — should you sell your data?Talking with Debbie Reynolds about the challenges companies face when buying data from individuals and what is the biggest problem for…4 min read·Jul 4, 2020--1--1
Sanna ToropaineninMuna.ioA list of start-ups enabling you to sell your personal dataEU and US start-ups are already providing a way for you to sell your data to companies. Here’s whose who in the ethical data monetisation…3 min read·May 30, 2020----
Sanna ToropaineninMuna.ioIs there a legal framework for selling your personal data?There is a lack of legal framework on selling one’s personal data, despite the numerous efforts of the European Union to protect our…·3 min read·Feb 29, 2020----
Sanna ToropainenChallenges and opportunities in buying and selling personal dataDuring summer 2019, I set out to find out what do companies think about the idea that an individual could sell their data. I wanted to…8 min read·Dec 13, 2019----